What is Search Engine Optimisation (SEO)?

SEO stands for Search Engine Optimisation. It refers to the practice of optimising your website and its content to improve its visibility in search engine results pages (SERPs). The ultimate goal of SEO is to increase organic (non-paid) traffic to your website from search engines like Google, Bing, and Yahoo.

SEO involves various techniques and strategies, including:

1. Keyword Research: Identifying the keywords and phrases that potential customers use to search for products, services, or information related to your business.

2. On-Page Optimisation: Optimising elements on your website such as titles, meta descriptions, headings, and content to make them more relevant to the targeted keywords and improve user experience.

3. Off-Page Optimisation: Building backlinks from other reputable websites to your site, as well as social media engagement, to increase your website’s authority and credibility in the eyes of search engines.

4. Technical SEO: Ensuring that your website is accessible to search engine crawlers and optimising technical aspects such as site speed, mobile-friendliness, site structure, and indexing.

5. Content Creation and Optimisation: Producing high-quality, relevant, and engaging content that meets the needs of your target audience while incorporating targeted keywords strategically.

6. Local SEO (for local businesses): Optimising your online presence for local searches, including optimising Google My Business profiles, local directories, and obtaining local citations.

7. User Experience (UX) Optimisation: Improving various aspects of your website, such as navigation, page layout, and overall usability, to enhance user experience and increase the likelihood of visitors staying on your site.

SEO is an ongoing process, as search engine algorithms frequently change, and competition for top rankings is continually evolving. It requires continuous monitoring, testing, and adjustment to maintain or improve your website’s search visibility and traffic over time.

Let Horizon Creative run your SEO strategy with one of our affordable packages which you can view here – SEO Packages.